How Sneaker Culture Went from Subculture to Mainstream – Sneakerheadz | Style | GQ
How Sneaker Culture Went from Subculture to Mainstream – Sneakerheadz | Style | GQ
It started as a subculture, but has since become full–blown mainstream. Find out how sneaker culture evolved into a global phenomenon thanks to the explosion of hip–hop and sports
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This new documentary goes deep inside the Air Jordan and Foamposite–obsessed world—from Tokyo to NYC—to uncover the history, present, and future of sneaker culture. Featuring interviews with Jeff Staple, Wale, and Mike Epps, find out how one subculture transformed into a mainstream lifestyle.
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How Sneaker Culture Went from Subculture to Mainstream – Sneakerheadz | Style | GQ
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ABOUT GQ
For more than 50 years, GQ has been the premier men’s magazine, providing definitive coverage of style, culture, politics and more. In that tradition, GQ’s video channel covers every part of a man’s life, from entertainment and sports to fashion and grooming advice. So join celebrities from 2 Chainz, Stephen Curry and Channing Tatum to Amy Schumer, Kendall Jenner and Kate Upton for a look at the best in pop culture. Welcome to the modern man’s guide to style advice, dating tips, celebrity videos, music, sports and more.
https://www.youtube.com/user/GQVideos
How Sneaker Culture Went from Subculture to Mainstream – Sneakerheadz | Style | GQ
Directed by David T. Friendly
Produced by Mark Partridge
For more information, visit sneakerheadz.com
sneaker culture started in Liverpool UK in 1977-78 then spread across England, the same time the Liverpool lads started the sports clothes fashion culture at the same time.Hip-hop was year’s behind Fact.Football Casuals started by Liverpool and Everton Scallys 1977-78
airwalk cameo at 2:00 cant wait fer da ‘preme collabo
What’s the name of that shoe 1:57
And that’s what destroyed it! The mainstream
#findmyniggabill
I hate the fact sneaker culture and video games culture is mainstream now it makes them so hard to afford and I had to pick one and that’s video games for now but I still am going to get some Jordan’s if I can get 6s and 2s and 5s which are my favourite and also 12s13s and 7s.ok I’ll end up with 1s through 13s without the 11s because for some reason I’m the only one that don’t like 11s.
Hands up for the K-Mart Jordan knockoffs in the 80s! We had them!
What’s the name of the white and gold sneaker at 1:50 ?
By today’s youth being conspicuous consumers social media and the shoe companies fierce marketing tactics
I’m 37 years old and I’ve just realized that the first Air Jordan Sneaker came out on the day before my birthday, September 15th, 1985. You learn something everyday.
03:39 that’s me 😂
was mike epps playing a quick football game during the interview?
l
I love sneakers
Where the yeezys at tho
It’s all about Kanye, if KANYE ROCKS CROCS , PEOPLE WILL BUY CROCS
was anyone else super excited watching this ? haha
how did you get macklemore to narrate
P.F flyers, you’re killing me smalls!
So if someone has a shoe deal with a brand like adidas; are they not allowed to wear any other brand or what?
1. non-black ppl jumping into black culture cuz it looks cool
2. wearing fire kicks was a sign of "knows wassup in the streets" so celebs jumped for fame.
3. More speculators and resellers, and idiots on TEDtalk explaing how lucrative the sneaker economy is while in reality, advertising to more culture vultures
YOU have made a mistake SORRRYYYY. Jordan 1 Breds first came out in 1985. The shoe was however banned in 1984! Meaning that the shoe was never released when he was first banned from using it, thus this myth was never true. In fact, Michael Jordan was banned from using the Nike Airship’s (a different basketball shoe model), most likely in the black and red colourway.
FIX THIS!!!!
Anyone trying to cop the 89 4’s in 2016?
What are those blue Nike’s at 1:53?
2:17 dick bump?
DJ Clark Kent’s got some big feet yo
narrated by macklemore?
Right now the sneaker game is in a recession
Are airwalks big in the U.S. then?
This was dope
What’s the name of the shoe at 1:51 ?
Also I need some timberlands and rebok and adidas.
What about the impact of air max on the grime and club scene of the uk
I enjoyed this vid man. 🙂 nice work guys.
solid vid, very imformtive
🔥💯Size Uk9 Yeezy 350 boost moonrock for sale💯🔥 – eBay account 👉 thehypebeast8 http://www.ebay.co.uk/itm/New-Adidas-x-Kanye-West-YEEZY-BOOST-350-MOONROCK-UK-9-SOLD-OUT-VERY-LIMITED-/221942797960?
Get ready for the hypebeasts quoting this video like they know it all.
you givin hypebeasts knowledge
I remember owning my first pair of J’s as a kid because I just liked the way they looked. I’ve been in the sneaker game ever since.
Sneakers are everywhere. Well, thank you mr. Detective
It’s 1985 not 84
HOSOOOOI FOR CONVERSE !!!!!!!
I like how they put the shoe size of each person being interviewed next to their name
can anybody let me know the name of the music
Rich kids ruined shoe culture, created hype beast and it has been jacked since. People don’t look at if they actually like a shoe they look at resell price and it just has taken the real outta it. Now bunch or cornballs just jumping in it.
Adidas is German so its pronounced "Ah Di Daas"
C’mon man. You gotta know the deal, it’s White kids jumping all in Black culture. Plain and simple. And driving the price up on everything, I remember buying my Jordan 1’s in store, now forget about it. You lucky if they have 5 pairs in your size, also we brung the girls in too!!!
i wrote a paper for my middle school 6 years ago exactly about this. hahahhaa
Anyone know what is the name of the first one in the thumbnail?
I 💛 Sneakers, its Popular, Entertaining, and broken barriers. Wearing kicks makes me look younger, Feel good and being who we are.
Niggas be buying the ugliest sneakers smh… Bet you anything people gon start rockin sketchers thinkin they stuntin