How New Balance Sneakers Are Made | The Making Of

New Balance wasn’t always considered the “cool shoe,” as most sneakerheads turned towards Nike or Adidas. However, as of late, more and more people are choosing New Balance sneakers for its comfort and support. Star athletes like Coco Gauff, Kawhi Leonard, and Sadio Mané are turning towards the brand as their go-to sneaker on the court and on the field. Insider’s Fabiana Buontempo visited New Balance’s factory in Lawrence, Massachusetts to learn what goes into making these sneakers.

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How New Balance Sneakers Are Made | The Making Of

50 Comments

  1. MrMntsrck on June 14, 2020 at 6:35 am

    A sneakerhead like me knows that new balance make the best crafted shoes specially the ones make in UK and USA….also Diadora handcrafted in Italia. I would never pay 200 to 300 dollars shoes made in china by someone who probably wants to jump out the window because is being overworked.

  2. DivineFeelings on June 14, 2020 at 6:36 am

    Never knew how comfortable New Balance were. Then I bought a pair and never looked back!

  3. Romeo Santiago on June 14, 2020 at 6:37 am

    Made in USA. They have had my business for decades.

  4. eoN TO4STY on June 14, 2020 at 6:37 am

    Did anyone also get pissed of when she pronounced Mane " meneh?"

  5. royal rambling on June 14, 2020 at 6:38 am

    they produce in Vietnam with poor workers like everyone else. These are just a few very expensive models that are produced in US. At least they give you that option. But they act like they produce everything in the US or England. Fake BS.

  6. WHITE LION on June 14, 2020 at 6:38 am

    Quality DOWNHILL. Last pair I bought started falling apart after wearing them about 10 times. I’m not wasting anymore money on NB. I now prefer: Brooks, Saucony, and Hoka.
    🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓

  7. LeaveLeague on June 14, 2020 at 6:39 am

    First 10 sec of the video
    Them: "what do these 3 athletic have in common?"
    Me: "They black"

  8. Mindaugas Paškauskas on June 14, 2020 at 6:39 am

    I ordered new balance but I returned them , the reason was, it was so uncomfortable , I couldn’t wear them

  9. isaac x on June 14, 2020 at 6:41 am

    The way she pronounced “Mané” was nasty

  10. Sergio Rosado on June 14, 2020 at 6:42 am

    Just spent $240 on grey 992. The shoe will last me 10+ years with every day use. I guarantee it. 🔥

  11. javier josefides on June 14, 2020 at 6:42 am

    NICE AD

  12. Wayne Zahra on June 14, 2020 at 6:43 am

    I really enjoyed that video. However, I would like to know more about the different New Balance trainers (numbers) for different activities.

  13. Yutube SuspendedMyAccount on June 14, 2020 at 6:44 am

    I don’t care what brand it is as long as its comfortable for my feet when I wear them. But I do like the fact that some of NB are still made in U.S. Of course you pay a little more but the shoes are much better in term of quality compare to the one made in sweatshops.

  14. Maruf Avgonov on June 14, 2020 at 6:48 am

    What about Yeezy ? If yes link please

  15. Freedom Is The Choices you make on June 14, 2020 at 6:49 am

    The ever loving New Balance shoe that many love so dearly, especially me.

  16. Jon Clark on June 14, 2020 at 6:50 am

    I’ve always wore, totally rated new balance and always will. 👍 🍻🍻

  17. Teh Anget on June 14, 2020 at 6:52 am

    waitttt N for New Balance not Nike ? i think N is another symbol for Nike, All this time I’ve been looking for this shoes in the wrong store.. 🤣🤣

  18. Joey Patchouli on June 14, 2020 at 6:52 am

    Massachusetts!!

  19. Justaname on June 14, 2020 at 6:52 am

    Made with a side of hate

  20. Live on June 14, 2020 at 6:55 am

    NB CEO is a Trump supporter

  21. Andrej Jovanovic on June 14, 2020 at 6:55 am

    I mean they can be good but they really be ugly

  22. Ethan Lamp on June 14, 2020 at 6:57 am

    I’m gonna buy some right now to be frankly honest.

  23. revive on June 14, 2020 at 6:57 am

    Just picked a pair of 990v5 and they are amazing!

  24. Gille87 on June 14, 2020 at 7:00 am

    Lol she can’t even pronounce «employee» correctly. Hate her accent. Americans…

  25. Grayson Darden on June 14, 2020 at 7:05 am

    Anyone know what the black shoe with the skeleton out sole is called?

  26. Bluelives matter on June 14, 2020 at 7:05 am

    Great! 🗽 Just boycott products made in China. 👎

  27. Muhammad Abdullah on June 14, 2020 at 7:06 am

    I can vouch for their comfort, fit n support. One of the best trainers I have ever worn

  28. The Redeemed Office 1689 on June 14, 2020 at 7:07 am

    LOL…FYI: whether Virginia or DC or NYC New Balance been hot 🔥…since the early 80s…y’all late!!!!

  29. Nico Cudworth Franson on June 14, 2020 at 7:10 am

    i didnt know that Mane was the famouse painter monet

  30. megaleadjp on June 14, 2020 at 7:11 am

    I worked in a factory like that, no thanks.

  31. Joanne McMillan on June 14, 2020 at 7:11 am

    The only sneaker company that makes a woman’s shoe wide enough for my feet. I’ve been buying them now for about 15 years.

  32. Tim on June 14, 2020 at 7:14 am

    Some are made in the US and some in the UK. Most of production is in the far east though as far as I am aware.

  33. Eli Zeevi on June 14, 2020 at 7:15 am

    0:37

  34. Antonio Costa on June 14, 2020 at 7:16 am

    I used to buy mines at their factory store in Brighton MA. Never realized their had a plant in Lawrence , MA, a very blue collar town dotted with turn of century mills. As far as I could conceive, they were made in Maine.

    Most of their shoes are still made in the USA although I read about some being made in Asian countries.

    New Balance, then Stride Rite, and the most expensive classics tour style golfing shoes by Footjoy were made in the US. It’s a pity Footjoy closed its Brockton MA plant.

    There are US towns that deserve plant relocation to boost local economic activity. Look at US makers like Nokona baseball mitts in TX , Red Wing Shoes in MN, Lincoln welding equipment in Cleveland OH, hand tools made by Snap On in Kenosha WI. These are best of breed and made in the USA, I presume.

    When minivans were popular, places around Ontario Canada would churn thousands of them.

    There is still a place for North America manufactured goods.

  35. Malacki 655 on June 14, 2020 at 7:19 am

    She murdered those pronounciations

  36. Walid Beroual on June 14, 2020 at 7:20 am

    Nastase algeria

  37. Daniyal Khan on June 14, 2020 at 7:20 am

    How’s Brooks ?

  38. Johnny Chen on June 14, 2020 at 7:20 am

    NB shoes are just sooo ugly

  39. Ed Keaton on June 14, 2020 at 7:21 am

    I absolutely love my New Balance shoes. They’re very comfy and stylish. I am thankful that they make shoes that will actually fit my feet.

  40. JohnsRadios on June 14, 2020 at 7:22 am

    When I ran I wore new balance 990. Great fit and a great shoe. But theses athletes are being paid to wear the sneakers. I sorry they went to endorsements now.

  41. Michael on June 14, 2020 at 7:24 am

    Just ordered a pair.

  42. Rolo Watts on June 14, 2020 at 7:25 am

    NB should thank DC

  43. Matteo Dunkley on June 14, 2020 at 7:25 am

    could’ve made more effort on how to pronounce names

  44. Johannes Christoffersen on June 14, 2020 at 7:26 am

    That voicecrack 4:53

  45. Truth or Dare on June 14, 2020 at 7:26 am

    Made in USA!! I’m buying it for my family for sure.

  46. Doggo 16 on June 14, 2020 at 7:27 am

    I don’t like them cause they remind me of pe teachers

  47. Hard Rock Relics on June 14, 2020 at 7:31 am

    Rumor has it Chevy is adding a pair to every C8 in the frunk…

  48. Bayu Dwi Prayogo on June 14, 2020 at 7:33 am

    What series new balance shoes assembly on this video?

  49. Renee Laventure on June 14, 2020 at 7:33 am

    Man, I remember wearing new balances to school in 2012 and feeling like such a loser lol

  50. guys tin on June 14, 2020 at 7:34 am

    woow best👍👍👍

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